---
title: "Offer a low first payment with higher recurring billing"
description: "Offer a discounted introductory price to encourage signups while automatically charging your standard subscription price on future renewals."
url: https://help.cartgenie.com/en/articles/222-offer-a-low-first-payment-with-higher-recurring-billing
collection: "Subscriptions FAQ"
updated: 2026-06-22
language: en
---

# Offer a low first payment with higher recurring billing

Offer a discounted introductory price to encourage signups while automatically charging your standard subscription price on future renewals.

By default, the amount entered in a product or variant’s **Price** field is charged both on the customer’s initial purchase and on every future subscription renewal.

If you’d like to offer a discounted introductory price, enable the **Subscription renewal price differs from initial price** setting. This allows you to charge one amount for the customer’s first order and a different amount for all future recurring charges.

![](https://staticfiles.gleap.io/gattachments/ct2NaPjhXwiqeSo1UlMo8srSQbWZGmXynMe05CNf5z2RB7tS1J3L5OhGmuMZck4BawZJ3LquIZh.png)

For example, you could offer:

-   **$1 for the first month, then $10/month**
    
-   **$9.99 for the first shipment, then $24.99/month**
    
-   **50% off the first order, then full price on renewals**
    

This can be a powerful way to encourage customers to try a subscription while still maintaining your desired long-term subscription pricing.

When enabled, you’ll be able to specify both the **Initial Price** charged on the first order and the **Renewal Price** charged on all future subscription renewals.