Creating products and variants

Creating products in CartGenie is quick and easy. If you already have an existing store and would like to import products, follow this guide to do so.

To create a product in CartGenie, first go to the Products page

Then click the “Add Product” button in the top right

In the slide-out panel, you’ll see 4 tabs which contain various fields you can fill out with information about your product:

1. Basic Info: Add product name, description, category, and images

2. Billing & Shipping: Price, subscription frequency, shipping, file downloads

3. Additional Fields: Extra information fields you’ve created from product settings

4. Variants: Add option sets and values to create variants of a product

   Note: You must save your new product as a draft (or publish it) before you can add variants

Basic Info

• Name (required)

  • This is the public product name that will be displayed to your customers on your site

• Slug (required)

  • The slug determines the URL of your product. It must be unique

• Description

  • The product description that will be displayed on the product detail page of your site

  • This is a rich text field, so you can use our visual editor (or HTML) to format your description. See how here.

• Meta Description

  • This is what Google will show beneath your product in search results.

  • Read our guide here

• SKU

  • If your product has a SKU you can enter it here or generate one that can be used for identification purposes

• Category

  • The category (or categories) that your product belongs to. These can be used to display specific groups of products on your site.

  • See how to set them up here

• Main Image

  • The primary product image that will be displayed on your site to represent the product

  • Images added here will be automatically applied to all variants unless a new image is uploaded for that variant.

• Extra Images

  • You can add multiple images here to be used alongside the primary product image. (Variant specific images will be added in the “Variants” tab later)

  • Images added here will be automatically applied to all variants unless a new image is uploaded for that variant.

Billing & Shipping

• Billing Method

  • Choose whether you want the product to be a one-time purchase or an ongoing subscription. (Individual variants can have different billing methods which you can select in the “Variants” tab)

• Price

  • The price of the product you are selling

• Compare-At Price

  • The original or comparison price you want to display alongside the regular price on the product page. This will be crossed out by default.

• Product Tax Class

  • Choose whether to use your default class chosen in the store Settings > Taxes tab or a specific tax class for this specific product

  • “Use default tax rate”: This will use the default rate of the taxable jurisdiction in which your customer resides.

  • Learn about tax classes here.

• Requires Shipping

  • If this is a physical product which requires shipping, enable this option to add length, height, width, and weight (optional). If enabled, you must set up shipping classes in the store Settings > Shipping tab before you can purchase this product to your store.

• Digital Download

  • Add a file URL that you want to be sent to the customer once they purchase this product. This can be set on the parent product and/or variant level.

• Track Inventory

  • Choose whether to have CartGenie track inventory from your store and stop sales if there is no more supply left

  • This setting (and the quantity of inventory entered here) will be replicated across all variants of this product, but can be edited on a per-variant basis.

Additional Info

This tab will display any custom fields you’ve added in the Product Settings page. These custom fields will be synced to your product items in Webflow as well.

You can use this to display standard information in your Webflow products page templates that needs to be individualized for each product. (examples: Ingredients, Materials, Washing Instructions, Disclaimers, etc.)

Read our full Product Settings guide

Variants

Variants let you offer various versions of a single product (like different sizes and colors for clothing) in a single listing. Each combination of options creates a unique variation, which is displayed in the table on this tab. Each variation can have its own price, SKU, inventory, and image, etc.

To create a set of variants, you must first save your product as a draft so we can pull in the default information from the previous tabs. Then, click the blue button to “Add Option Set.”

You can have a maximum of 3 option sets and a total of 200 variants per product (4x Webflow Ecommerce’s limit).

Option (set) Name (required)

• Option Sets contain a group of Option Values. An option set for a product might be something like “Color.”

• Each option set will be displayed on the product page as a separate dropdown with this name as the title.

• You can drag and drop each option set to change the order they appear on your product page.

Option Values (required)

• The set of values that correspond to the current option set. If the option set is “Color”, the values might be “Red,” “Yellow,” and “Green.”

• These will be the options within the dropdown that someone can select on the product page.

• You can drag and drop them to change the order they appear on your product page. You can also edit the values after they’re created.

Smart Variant Image Uploader

Easily upload and apply images for one option set to all variants with that value.
Example: Upload separate blue, green, and red images for “Color” option set and it will be applied to all variants with those colors (such as Blue / Small, Blue / Medium, etc.)

Variant Selector Style

You can now also choose a “Variant Selector Style” if you want to use button or swatch style selectors on your product page.

Once you’ve added all the necessary Option Sets and corresponding values, you’ll see a table of products at the bottom of the page.

Clicking into a variant will allow you to edit that variant’s image, price, SKU, billing method, etc.

These values (including SKU) will be automatically inherited from your parent product settings. You can then edit them inside each variant.

Default Variants

If you want to set a specific variant to be the “default” variant that is pre-selected and loads when a customer comes to the product page, then you can do that by enabling the “Set as Default Variant” option inside the editor. Read more here:

Once your product is done, you can now save it as a draft or publish it on your site!

Menu Buttons

• Publish

  • This will publish the current product to your CMS collection and make it live on your site.

  • You cannot publish items if your store is not fully set up or if a product is shippable, but no shipping zones have been created

• Cancel

  • This will close the edit panel of the current product you’re editing and not save any changes you’ve made to it

• Save Draft

  • This button will save the current product as a draft in your CMS collection and in CartGenie. It will not be visible to customers.

• Queue for Publishing

  • This will set the current product to be “queued” in your CMS collection so that the next time you publish your site it will be live.

• View

  • View the current product live on your site

• Duplicate

  • Duplicate the current product so you can create one similar to it

• Archive

  • Removes the product from the live site, but retains all metrics and information in CartGenie

• Delete

  • Removes the product from the live site and from CartGenie, deleting it forever.